Genesis Motor, LLC, commonly referred to as Genesis, manufactures luxury Cars, Sedans, SUVs & Electric Vehicles has dynamic yet elegant design with cutting-edge technology. Their braand is design-focused that embodies the philosophy of Athletic Elegance. The Genesis vehicle provides simple elegance, athleticism, and sophistication.

THE PROJECT

When purchasing a new Genesis vehical, customers get a vehical start guide with information regarding special features of the car that may need details to assist users on using the options. The previous start guides were lacking clarity and was not visually compelling causing users to be either confused or loose focus when going over the steps. A new layout was needed to clarify each step and the guides needed a visual look that would match the Genesis brand. This project was in collaboration with Clockwork Media, who provided the visual assets and copy outline.

THE RESULT

Two different layout versions were provided for both the GV60 and G90 varying in visual weight contrast between photos and copy. Version one focused more on copy while version two focused more on the photos. Both versions emulated the vibe that the Genesis brand presents, clean and impactful.