Motorclub is a documentary television series that follows the lives of motorsport professionals living at the edge of the world's fastest-growing sports culture. Stories illuminate the lives of drivers, extreme athletes, entrepreneurs, umbrella girls, and promoters on and off the tracks as they compete to win. The series is a winner of a Silver Telly Award for Documentary: Series, https://m.imdb.com/title/tt6043648/

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THE PROJECT

The show needed a refreshing logo that stood out from the rest of the motorsport-related shows. There needed to be an element of relatability to represent the challenges of the sport behind the scenes that lead to detailed execution of performances at the races.

THE RESULT

The "Motorclub" logo encapsulates the essence of high-speed racing, adrenaline-pumping action, and the camaraderie that exists within the racing community. It is a visual representation of the passion, speed, and lifestyles that define the lives of the drivers. The bold and dynamic hand-drawn typography used for "Motorclub" conveys a sense of speed and power. The letters are designed to mimic the curves and contours of the racetracks, hinting at the excitement and drama that unfolds on and between circuits.