Tree Masons is a cannabis brand that offers a variety of THC products for legal consumers including flower as well as THC-infused products.

THE PROJECT

A box packaging design for THC-infused gummies that come in 3 flavors. They need to have a consistent look from each other as a collection but also different to distinguish the different flavors.

THE RESULT

The final design holds a consistent drip look throughout the three boxes to represent the favorable texture and flavor that comes with each gummy. However, the boxes are identifiable by their flavors with different color combinations and text. Blue Madness has a rich blue palette representative of that deeper mental high result from the Indica. The Red Cherry palette represents the more mind-opening Sativa high. Sweet Peach has a pink and orange color palette for a lighter Sativa and Indica mix experience and the sweetest taste.